AB de Villiers Partners with Sneaker LAB
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Sneaker LAB is officially launching in India, and we couldn’t think of a better way to do it than by partnering with one of cricket’s all-time greats—AB de Villiers.
With his deep connection to Indian cricket fans—thanks to years of thrilling performances in the IPL—AB is the perfect partner to introduce Sneaker LAB to a whole new audience.
“I’m really excited to partner with Sneaker LAB,” says AB de Villiers.
“Sneaker LAB is a brilliant concept. Many of us invest in sneakers, but we often don’t have a practical solution for taking care of them. Sneaker LAB fills that gap perfectly—simple, cost-effective, and it works. I’m happy to be associated with such an outstanding product.”
“Sneaker LAB is a brilliant concept. Many of us invest in sneakers, but we often don’t have a practical solution for taking care of them. Sneaker LAB fills that gap perfectly—simple, cost-effective, and it works. I’m happy to be associated with such an outstanding product.”
Cricket and sneaker culture are both built on passion, performance, and style. That’s why we’re teaming up with AB to bring our next-gen, probiotic-powered sneaker care to India, a country that knows a thing or two about legendary moments.
A partnership rooted in passion
“AB is a true South African hero and legend in the world of cricket. His reach and following is innumerable as well as the remarkable charity work he does in India,” says Jo Farah, Founder of Sneaker LAB. “A visionary South African brand, Sneaker LAB, and a South African legend, AB, both passionate about giving back and making a real difference in the world make our partnership the perfect fit.”
Stand the chance to meet AB in person!
Hidden inside select packs are 10 exclusive Golden Wipes - 5 with a special code and 5 without.
Every Golden Wipe holder is a winner, but only those with a special code gets the once-in-a-lifetime chance to meet legend AB de Villiers!
Click here to find out more
Every Golden Wipe holder is a winner, but only those with a special code gets the once-in-a-lifetime chance to meet legend AB de Villiers!
Click here to find out more
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